On Friday, Trump’s bearded digital data guru Brad Parscale accepted an invitation to testify before the House Intelligence Committee’s Russia investigation.
The committee is probing whether the Trump camp colluded with Russia in unleashing fake news and propaganda to undermine the candidacy of Trump’s rival, Hillary Clinton. Parscale says he is unaware of any Russian involvement in Trump’s digital and data campaign.
Parscale is credited with persuading Trump to take digital seriously, and increase spending on the online campaign when it lagged far behind that of the Clinton effort. Unlike other key Trump officials, he has so far stayed out of the spotlight.
A Kansas native, Parscale coordinated Trump’s digital strategy from the San Antonio headquarters of his web marketing firm, Giles-Parscale.
According to a 2016 Wired profile, he started out with a $500 investment after graduating from Trinity University, cold calling potential clients before graduating to building websites for organizations including the Trump Winery and Eric Trump Foundation.
He told the magazine Trump gave “a farm boy from Kansas” a chance. “When I was successful, he continued to reward me over and over again, because I worked hard and produced success,” he said.
During the presidential campaign, the Trump camp paid a whopping $91 million to the firm, which prior to 2016 had no experience in political campaigning.
According to CNN, the campaign’s data operation helped it to figure out where Trump’s message was resonating in states such Michigan and Wisconsin, which were traditionally pro-Democrat but switched to the Republicans and handed Trump victory.
The campaign was…