Vpon Releases 2017 H1 APAC Mobile Advertising Statistics & Trends Report, Revealing the Tracks of Domestic Tourist Behaviors in Japan

HONG KONG, CHINA–(Marketwired – Aug 11, 2017) – Vpon Big Data Group, Asia’s leading big data ad technology company, released 2017 H1 APAC Mobile Advertising Statistics and Trends report, revealing the mobile behavior analysis of domestic tourists in Japan. Through these mobile data, advertisers can target potential tourists for promotion. Moreover, the report also explores the mobile behavior of Greater China tourists in Thailand and South Korea, and shows an overview of the latest Asia Pacific mobile programmatic advertising market.

Japan’s tourism industry is booming. Although Greater China tourists contribute a big growth momentum, the Japanese domestic tourists are still the mainstay to support the industry. According to the statistics of the Japan Tourism Agency, the domestic tourism expenditure accounts for 80% of the total, and still rising. In view of this, the report provides an in-depth analysis of the mobile behavior of domestic tourists in Japan on the behavior pattern on planning their trips.

The aircraft is one of the major modes of transport in Japan, with Tokyo being the center of Japan’s traffic to a number of cities. The domestic routes cover about 40 cities, with an average of 250 flights per day. The report also explores the behavior of Japanese tourists using mobile phones to plan trips to domestic destinations. Domestic visitors travel to metropolitan cities such as Tokyo and Osaka, or famous tourist cities such as Sapporo and Okinawa. In addition, with Tokyo as the center, Japan’s domestic travel to the metropolitan cities is shorter, an average of 2.9 days and only about a month to prepare for the journey. On the contrary, Japan’s domestic travel to the tourist cities is about 3.5 days, spending nearly two months to prepare. Furthermore, most tourists tend to use mobile phones to search and plan their itineraries on Tuesday, Wednesday, and Thursday afternoon.

Victor Wu, CEO at Vpon Big Data Group, said, “Data drives transactions so that…

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