May 14 – Peloton is hoping to be the Apple of fitness with its sleek black bikes, complete with an oversized high tech screen that lets riders take boutique spin classes from their homes. Bobbi Rebell reports.
SOUNDBITE: SAVANNA STEVENSON, PELOTON BIKE USER (ENGLISH) SAYING:
“It’s going to be time for mommy to put on her shoes and do some exercise- ok?”
And with that Savannah Stevenson’s three year old daughter Cece is off to her gym class – the sneakers go on- and the countdown is on to join Stephanie Niemen’s Peloton spinning class.. right from Stevenson’s Greenwich Village New York apartment.
The Peloton spinning studio in Chelsea, which is also a TV studio, live streams 12 classes a day complete with shout-outs to its at home students.
For startup Peloton it took two years, a Kickstarter campaign- and a lot of cash to get to the launch earlier this month. CEO John Foley:
SOUNDBITE: JOHN FOLEY, CEO, PELOTON (ENGLISH) SAYING:
“A lot of money. So it’s probably $750,000 of audio video equipment. High definition cameras, all the audio equipment.”
Just below the studio is a control room, where technical directors control everything from the five cameras, to dozens of lighting options and act as DJ’s – all while keeping tabs on virtual students like Stevenson.
REPORTER BRIDGE: BOBBI REBELL, REUTERS CORRESPONDENT (ENGLISH) SAYING:
“Riders may sweat the price of the bike. They run $2,000. But here’s the sell. One you buy the bike its $39 bucks a month all inclusive. As much virtual cycling as you want. Compare that to the in-studio experience at $30 a pop and you can see why people might buy in.”