According to estimates, the online matrimonial space is worth around Rs 400 crores, and is growing at 30 percent annually. “Tradition weds tech” is how Gorav Aggarwal – founder and president, LoveVivah.com – describes this space. Late last year, LoveVivah, a city-based matchmaking start-up, relaunched after tying up with the Unique Identification Authority of India (UIDAI). The new site came equipped with security features that make it harder for fraudsters to wreck the dreams of those looking for a soulmate. “This is just a start, and there is still a long way to go,” Aggarwal told TOI’s Sharad Kohli.
Post demonetisation, how would you assess the online matrimonial space?
In 2017, as an impact of demonetisation, the wedding industry will move towards a structured and organised pattern.
Traditionally, people consider small-time marriage bureaus operating on hard cash as…