Published on July 30th, 2017 |
by Zachary Shahan
July 30th, 2017 by Zachary Shahan
Audi, BMW, Lexus, Mercedes, and Lexus should be prepped for this, since they’ve already been walloped in the large luxury sedan class. Nonetheless, what’s coming is like nothing they could truly prep for. These automakers have been trading wins with each other in various monthly and annual sales races, but Usain Bolt just came to town and is soon joining track days.
I wrote at length in recent months trying to compare the Tesla Model 3 to every BMW near it, every Audi in its arena, every Acura in its lane, every Lexus in its weight class, and every Mercedes keeping an eye on it from across the room. I may soon come back to those broad and detailed comparisons now that we have more Model 3 details and will surely accumulate extra facts and goodies in the coming months. However, still riding the enthusiasm wave of the Model 3’s final broad and official show & tell, I was drawn to take one step further back for a comparison that’s less about crunching the numbers and more about the user experience. That said, I couldn’t help glancing at the numbers again as well. So, in this article, I’m going to do two thing:
1) Try to better understand and communicate how the Tesla Model 3 will compare to BMW’s, Audi’s, Daimler’s, Lexus’s, Acura’s, Jaguar’s, and other companies’ similarly priced options in the minds of generic, normal consumers.
2) Take another look at the pricing and specs of the Model 3, including the new details we got on Friday, compared to the specs of the Model 3’s prime competitors.
1) The World Is Changing
The world is changing, as it always is. Plenty of people will shudder at any thought of notable changes to the products they are used to, but others…