Selling or buying a home is probably the largest financial transaction most people will ever make. And in the last few years, technology has provided more ways than ever to help in the effort.
Those in the industry say technology has dramatically changed the real estate landscape. Real estate has gone digital; curb appeal is a whole new ballgame.
“It doesn’t look like the same industry,” said Amy Wienands, owner of Amy Wienands Real Estate in Waterloo. “Statistics show that nearly 93 percent of all home buyers use the Internet to search for homes.”
According to the National Association of Realtors, potential buyers are using mobile apps and search engines to scout for home listings by location and neighborhood, and comparing and contrasting homes on the market before ever reaching out to a real estate agent.
Industry statistics show that 83 percent of potential buyers want to view photos of properties and read details about homes online. So agents have had to up their game to get buyers through the front door.
“People want to see high-quality photography and virtual tours of homes,” said Wienands. “It’s always been important to showcase a home in the best possible light and from the best angles, and that’s even more important with online platforms.”
If a home isn’t shown to best effect online, viewers may pass it by with a simple click. The home may be great in person, but buyers may not take the time to visit an open house or make an appointment for a showing if they aren’t first impressed by what they’ve seen on their tablet or phone.
And if a real estate firm’s website is clunky or outdated, potential buyers may move on without a backward glance.
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