Social Media Research Association (SMRA) Formed to Develop Privacy Guidelines, Professional Standards and Best Practices for Marketers, Researchers and Media Professional

SMRA to Develop Privacy Guidelines, Professional Standards and Best Practices for Marketers, Researchers and Media Professionals

SMRA’s goal is to bring together the best of the research community and the social media community to collaborate, explore and share. Its focus is on analytics, social listening and brand reputation management.

Social Media Research Association (SMRA) has just formed to develop privacy guidelines, professional standards and best practices to responsibly use social media as a source for insights and marketing efficiency, it was announced today by SMRA’s founding president, Kathy Doering.

“SMRA’s goal is to bring together the best of the research community and the social media community to collaborate, explore and share,” says Kathy Doering, SMRA Founding President. “Its focus is on analytics, social listening and brand reputation management.”

“Through the advancements of technology,” continued Ms. Doering, who is president of Ann Michaels & Associates, a leading mystery shopping and customer experience company, “we can now go beyond general analytics, such as gender and age to discover what the consumer “likes” and “dislikes” about all kinds of subjects from ice cream to politics. This allows for better marketing and a far better understanding of consumer needs to develop new innovative products and services.”

“With the explosion of social media over the past decade,” says Ms. Doering, “SMRA will be of particular value to marketers and social media managers who need to understand what is being said, and most important, how to promote and protect their brands.”

SMRA members will share the latest techniques and tools to gain a competitive edge in social media…

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