New ISBA online attorney directory aims to help public find lawyers

In an effort to encourage members of the public to hire professional legal assistance rather than tackling their legal issues
alone, the Indiana State Bar Association has launched a new electronic attorney directory, known as “You Need a Lawyer:
ISBA Directory.”

Because many consumers now search for legal representation through the internet, “You Need a Lawyer: ISBA Directory,”
is meant to be a tool that will point potential clients toward attorneys in their geographic area who work in the practice
area most relevant to their legal needs. The directory will be populated through the ISBA membership database, and attorneys
will be able to expand their profile to provide specific information about their practices.

“Changes in the legal profession due to companies like LegalZoom and Avvo are simply inevitable, and it’s in
the public’s best interests for lawyers to embrace this revved-up ISBA directory, providing an invaluable go-to resource
for finding a lawyer,” ISBA President Mitch Heppenheimer said in a statement Thursday. “As lawyers, we speak a
language – legalese – that not everyone speaks and the more we can make ourselves available to those in need of
help, the better.”

The launch of “You Need a Lawyer: ISBA Directory” will occur in two phases. First, ISBA members will be encouraged
to expand their profiles with information about their practice areas. The bar association said its directory will be more
trustworthy for customers than other online legal services, such as Avvo, because the information about the attorneys is not
scraped from the web,…

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