New IM Boston Vendor Chicnicity Launches Their Brand With Kick-Off Event

Chicnicity Launch Party Invitation

We are excited to create clothes in popular ethnic prints & colors, in easy & modern silhouettes all women can relate to. – Boye Asenuga

IM Boston strives to incorporate the different stories and backgrounds of the people and businesses of New England in their online magazine and marketplace. Their most recent addition to the IM Boston Marketplace, Chicnicity, offers ethnic ready-to-wear clothing with a contemporary twist.

Chicnicity is an online women’s clothing store, inspired by ethnic colors and prints, that have been transformed into silhouettes for the modern woman. The new line features dresses, skirts, and accessories. Their clothes are stylish, versatile and great fitting pieces with bold colors, prints and details for the woman who desires to have a fun but functional wardrobe. As described on their website, their brand began with a group of friends who wanted to be “Chic in their Ethnicity” and “Chic in the City.”

Chicnicity is hosting their launch party on Saturday July 15th, 2017 at the event space at Woodland Station Apartments from 2:00-8:30 pm, located at 1940 Washington St, Auburndale, MA 02466 (T STOP directly opposite the venue). The event will feature drinks, hors d’oeuvres, and shopping. If you bring along 5 friends, you will receive a free gift.

Boye Asenuga, one of the founders of Chicnicity had this to say about their designs: “We are excited to create clothes in popular ethnic prints & colors, in easy & modern silhouettes all women can relate to. Ethnic inspired designs have been celebrated on the high fashion runways and we believe people will embrace this trend when shown in familiar silhouettes. We aspire to make connections through fashion in this…

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