Content Marketing is not renting space from a publisher to persuade someone to do or buy something. It is media that is owned and controlled by the company producing it. This makes it even more powerful.
Austin, TX (PRWEB)
July 26, 2017
It’s easy to think in terms of advertising as marketing, because that’s what’s been the standard for decades. However, content marketing is different. It’s not renting space from a publisher to persuade someone to do or buy something. It is media that is owned and controlled by the company producing it. This makes it even more powerful.
In this webinar, Magnificent Marketing, a content marketing agency, teams up with Robert Rose — the chief strategist for Content Advisory, an education and consulting division of the Content Marketing Institute — to present a new webinar on how to get started with content marketing and how it can be used to set a business apart from the competition.
Content marketing is a conversation. It’s attracting people into an experience, one that the business controls and owns. Marketers can have a dialogue with them and learn from them. And in the process, the relationship evolves so that people become leads and opportunities for companies to sell their products or services.
Marketing in this manner allows businesses a better opportunity to reach customers, especially because so many turn to the internet and social media for their purchasing needs. Traditional advertising services can actually cause a company to lose out on sales because it won’t be able to reach as many people.
More companies are getting on board with content marketing, but…