Lake Tahoe AleWorX Brings Adventure to the Taproom With Self-Serve Draft Beer

Lake Tahoe AleWorX

“A majority of customers are mesmerized by the concept and how it functions. People enjoy the freedom to get a beer whenever they want, rather than having to wait for a server or bartender.”

Lovers of Lake Tahoe, craft beer and the latest technology have a new go-to brewery for their craft beer adventures. Lake Tahoe AleWorX, South Lake Tahoe’s newest gastrobrewery, is adding a high-tech touch to the craft beer experience with self-serve draft beer system, iPourIt, allowing adventurous customers to pour beer themselves.

With the iPourIt self-serve beverage dispense technology, customers create their own tasting experience by pouring their own samples and pints. No server, no wait time, no risk of getting stuck with the wrong pint.

“iPourIt gives us the ability to have patrons try a lot of different beer styles in lower quantities. People can try different beer styles they might not have tried by interacting with the beer directly and educating themselves,” said Lake Tahoe AleWorX founder and CEO, Luca Genasci.

A self-serve tap system may seem like an adventurous choice for a brewery or bar, and at Lake Tahoe AleWorX, that’s exactly the point. And, it paid off—installing the iPourIt system reduces wait times and labor costs, freeing up staff while creating a unique experience for every customer. “The reduction in labor costs with minimum wage on the rise in California is also very appealing. Cost savings and labor reduction are prevalent,” Genasci said.

Self-serve novices will be happy to know the iPourIt system is easy to use, and for the technologically challenged, an AleWorX employee is always on site to lend a helping hand.

Beer explorers and brewery staff need not…

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