InfoTrends’ New Study Aims to Size Ink and Toner E-Commerce

We believe that e-commerce represents the largest threat of third-party toner and inkjet cartridges to the OEMS and domestic remanufacturers.

InfoTrends, a division of Keypoint Intelligence, is pleased to announce a new multi-client study entitled Sizing Ink & Toner E-Commerce: Mapping the Impact of China and Third-party Supplies. This study will help ink and toner OEMs better understand the threats the e-commerce marketplace landscape represents.

Purchasing supplies through e-commerce marketplaces is risky for both OEMs and end users. Preliminary results from InfoTrends’ Business Purchasing Survey show about 20% of businesses report they “shop the internet” among the top two ways in which they buy ink and toner cartridges. Among the 20%, almost half of those businesses reported issues with product purchases.

“We believe that e-commerce represents the largest threat of third-party toner and inkjet cartridges to the OEMS and domestic remanufacturers,” commented John Shane, Director at InfoTrends. “This creates a serious marketing challenge as both the customer experience and brand integrity can be negatively impacted.”

There are several risk factors that vendors face:


  •     E-Commerce marketplaces offer supplies buyers a bewildering assortment of ink and toner cartridges
  •     Remans, new-build compatibles, unknowns
  •     Many third-party inks and toners sold on the internet appear to be patent or trademark infringing
  •     Third-party supplies on the internet are often 20% of the price of OEM supplies
  •     Users may or may not be receiving the products that they are expecting
  •     Competitive manufacturing sources are frequently unknown

Results of this study will:

  •     Qualify the impact of…

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