Voice-activated device usage has jumped 130 percent over the past year as consumers have grown increasingly comfortable with issuing a variety of commands to their intelligent assistants — and voice-based commerce isn’t far behind.
It’s with this in mind that Retale, a place-based shopping app that promotes discovery via store discounts, launched Retale GO, a shopping information assistant for Amazon Echo and Google Home.
With it, “consumers can find localized shopping information just by asking their devices,” said Dan Cripe, CTO at Retale. “They can request store information from over 320,000 locations — all via our network of retail partners in the U.S.”
Cripe talked to GeoMarketing about why marketers need to think about voice and image search now — and how to tie new voice content to their existing marketing efforts.
GeoMarketing: What was the impetus for creating Retale GO? Why did you think it was important to create a shopping information assistant for these voice-activated devices, and what does it offer to marketers?
Dan Cripe: Our mission to be the ultimate mobile shopping companion for consumers. To meet that objective, we must be where our shoppers are; we must make it easy for them to get the information they’re looking for, when they need it. As new platforms emerge, we have to push the boundaries of digital innovation and transform that shopping experience to incorporate these new technologies.
Retale GO does just that. With it, consumers can find localized shopping information just by asking their devices. They can request store information from over 320,000 locations — all via our network of retail partners in the U.S.
This type of capability and channel is a huge value for marketers. It [can create] a true one-to-one communication, providing an instant, hands-free conversation between shoppers and their favorite brands, fitting into the normal flow of a person’s day. It’s a more personal and convenient…