DHPE Celebrates National Farmers’ Market Week with the Release of Eat Right – Long Life #Choose2BHealthy PSAs

Crescent City WIC Staff with Ben & Ben Becnels Farmers’ Market Staff

“These PSA’s are helpful tools for informing the public about fresh food resources,” said Thometta Cozart, MS, MPH, CPH, CHES, DHPE Assistant Health Equity Director and #Partnering4Health Communications Manager.

National Farmers Market Week, August 6-12, is an annual celebration sponsored by the United States Department of Agriculture to emphasize the important role farmers’ markets play in the nation’s food system. As a by-product, farmers’ markets stimulate local economies both great and small. For every $100 spent at a farmer’s market, $62 stays in the local economy, and $99 stays in state.

The CDC’s National Implementation and Dissemination to Prevent Chronic Disease or #Partnering4Health Project brought together the Directors of Health Promotion and Education (DHPE) and the National Women, Infant and Children (WIC) Association to promote healthy eating choices for women and their families to prevent chronic disease nationwide. Through WIC’s Farmers’ Market Nutrition Program, one of WIC’s first #Partnering4Health sub-grantees the Crescent City WIC in Gretna, LA helped local farmers become certified to accept WIC and/or SNAP. Crescent City WIC also offered $20 worth of coupons to families to spend at the markets and provided healthy eating classes for children so they will be more receptive to the vegetables purchased at farmers’ markets.

As part of the CDC #Partnering4Health Project, DHPE produced three #Choose2BHealthy public service announcements (PSAs) about the WIC’s Farmers’ Market Nutrition Program. The production of these videos entailed DHPE working with Crescent City WIC Services to shoot video of the…

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