Box Office: "Split' Tops 'Dog's Purpose' With $26 Million


LOS ANGELES (Variety.com) – Despite the TMZ videos and boycott threats, “A Dog’s Purpose” still managed to pull in family audiences, who apparently were not convinced of the significance of footage of a cowering German Shepherd being forced into rushing water.

The story of a dog who gets reincarnated, living through and playing “man’s best friend” to multiple masters, brought in $18.4 million in its opening weekend. That’s in line with the openings of other films for animal-lovers, such as “Eight Below” ($20.1 million) and “Dolphin Tale” ($19.1 million), neither one of which raised the ire of PETA. Universal and Amblin partnered on “A Dog’s Purpose.” It has a $22 million production budget.

“It opened right in the sweet spot, if not on the higher end of expectations,” said Nick Carpou, Universal’s domestic distribution chief. “The fact that the film has worked so well speaks…



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