A wealth of ocean data has been and is being collected. The National Oceanic and Atmospheric Administration (NOAA) collects over 20 terabytes of data each day. Many of the datasets are open to the public, yet very few are being used for resource management, business, or conservation. Most businesses, let alone individuals, do not have the time or ability to translate ocean data into actionable information, yet very large industries and millions of people rely on the ocean for their livelihoods and well-being.
So long as ocean data remain disconnected from services that people and markets can use, we will be unable to engage the numbers of actors needed to address critical ocean challenges. Data collection is also not evenly distributed — some regions are in need of data acquisition, a need that could be addressed through the development of demand for data services, which will in turn drive demand for data collection tools. Overall, there is a market failure for meaningful data services, and the time is ripe for market development.
That is why, in 2016, XPRIZE sponsored the $100,000 Big Ocean Button Challenge; a mobile app development competition to turn ocean data into the ocean services we need. Prizes will be awarded for apps in the following categories: Fishing, Shipping and Trade, Ocean Acidification, Public Safety, and Exploration. There are 45 teams left in this competition with a strong diversity of ocean app concepts being submitted from visualizing ocean acidification data, ‘seeing’ the seafloor, projecting sea level rise in coastal cities, to broadcasting water quality, improving port and shipping efficiencies, growing citizen science efforts, predicting marine weather, and connecting fishermen directly to consumers. Some of these could have a huge economic, public safety, scientific or conservation benefit, others are just really fun and engaging about the ocean.