"If customers can't wait until Thanksgiving, we have deals starting tonight", Walmart US' chief merchandising officer Steve Bratspies said during a call with reporters.
Children's toys are typically included in Black Friday deals, alongside laptops TVs and gaming goods. Furthermore, of the shoppers planning to buy online and pick-up in store, 77 percent indicate they are likely to spend additional money at that store or adjacent stores.
Stores will open at 5 p.m. on Thanksgiving until 1 a.m. on Friday, November 23.
To lure customers in-store, Walmart will aim to create a more convenient experience by offering a Black Friday version of its store map in the Walmart app directing shoppers to the location of the top deals. J.C. Penney JCP is getting an even earlier start and opening at 2 p.m.
"Target has also published its Black Friday ad slick with deals, which include more than 15 TVs under $300 and the lowest price ever on an Element 55" Smart UHD TV - $199.99.
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Still, the battle for shoppers' dollars online continues between Walmart and its biggest rival, Amazon AMZN.
On Monday, Amazon said it would offer free shipping with no purchase minimum for the first time this holiday season, heating up the competition with Walmart Inc and Target, which in recent years have chipped away at Amazon's lead with their own offers of free two-day shipping. The discounts on items sold on Walmart.com will mostly mirror those at stores. That represents a 25 percent increase from a year ago. Oh, and Walmart's bitter opponent to the USA and global retail crowns has nothing in the pipeline for iPhone XR shoppers/bargain hunters.
"It's clear that having a strong physical and digital presence continues to drive sales - and Black Friday is no exception", said Tom McGee, President and CEO of the International Council of Shopping Centers.
The average American household is expected to spend $1,536 through the holidays, according to a survey by Deloitte of more than 4,000 consumers during September.
Walmart is set to report quarterly earnings before the bell next Thursday.