Google makes it easier to view and purge your search history

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You will, for example, be able to control things like whether you want Google to display personalised ads using your data.

Before Wednesday, you had to pop into your Google account to manage this data.

The initiative comes as part of Google's push to be more transparent on the data it collects. Being able to not only see your personal data, but also delete it, puts more control in the user's hands - where it should be.

Google has unveiled a new feature today that immediately lets users access and delete their search history within search itself. You can access this new dedicated section just under settings in the hamburger menu at the top of the Google Search app.

From directly within Search, it's now possible to review and delete recent Search Activity, get quick access to the most relevant privacy controls in your Google Account, and finally, gather more information about how search utilizes your data.

Before doing so, you can look over the search terms you've used (and the websites you've visited while searching).

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On the web, the same page is accessed by clicking on "Settings" in the lower right corner of the page, and then, again, choose "Your data in Search".

Log into your Google account in Chrome browser app.

Alternatively, go to Settings and select the Your data in Search option from a search results page. The company also plans to add quick privacy options to Maps and other services starting next year.

The change means that it is now easier than ever to delete search records from your Google accounts. If the user in not comfortable sharing it with Google as well, these now easily accessible controls can be used to turn of sharing activity, search history, and more, easily.

This new improvement is now rolling out in Google Search on desktop and mobile web and is expected to be available in the Google app for iOS and Android in the coming weeks.

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