Canelo Alvarez, fresh off his razor-thin split decision "victory" over Gennady Golovkin, which, in this writer's opinion, was an absolute shambles of a result, has signed the highest-earning sports contract of all time.
A key part of the deal for boxing fans is that it removes the sport's biggest PPV star in the US from the platform altogether as Alvarez's fights can now be accessed on DAZN, along with various other boxing and mixed martial arts events, for the monthly price of $9.99. He is now with the New York Yankees. While most fans assumed Alvarez would jump to now-former HBO Boxing rival, Showtime, the Canelo camp opted to go a different route.
However, it will earn him more than £1m a week over the five years and Alvarez - beaten only by Floyd Mayweather in a 53-fight career - can increase his earnings if DAZN achieve pre-determined subscription targets. This groundbreaking deal with Canelo will be the richest athlete contract in sports history. The fighter's new contract begins with his move up a division to super middleweight as challenger to Liverpudlian Rocky Fielding's WBA Regular world title at Madison Square Garden, New York, on December 15.
"Canelo is the highest-paid athlete in the world. That was the most important thing, more important than what I am making".
The potentially good news for fight fans: Alvarez's bouts typically have cost around $80 apiece on pay per view, but the DAZN all-sports streaming service charges $9.99 a month and features an assortment of combat sports offerings, per ESPN.
"The December fight with Fielding is a unsafe fight", he said.
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He had a pass success rate of 91.7% and created several good opportunities for his teammates. Sancho said: "Obviously moving from home, that was the biggest".
"It's very important for me to give the fans the biggest fights and the most important fights, and I promise you I will always do that".
"Never. I was never anxious because I'm very confident in myself", he said.
"We are thrilled to be exclusive partners with Golden Boy Promotions and Oscar De La Hoya", said John Skipper, DAZN Group Executive Chairman.
"I know I am in for a tough night", he added. "I've always liked a challenge, and this is yet another challenger in my career". HBO recently announced they were getting out of the fight game after 45 years at the end of the year.
Alvarez, 28, is from Mexico.