Ajit Pai says you’re going to love the death of net neutrality

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What's the logic behind the new rules, exactly?

The Federal Communications Commission's repeal of popular net neutrality rules - which had upheld the principle that all internet traffic should be treated equally - took effect Monday, despite opposition from the U.S. Senate and many state lawmakers along with numerous court challenges.

Probably not. You won't even see the direct effects of this repeal immediately.

Here's what it means and what's really at stake.

"It's an uphill fight", says Chris Lewis, VP of Public Knowledge, a tech advocacy group that has urged the House to take action.

Pai's primary defense of the FCC's new lax rules on ISPs is the "transparency rule", which requires ISPs to notify consumers of any policies that violate previous Net Neutrality guidelines.

But only time will tell if the latest decision will lead to the slow death of the open internet as we know it - or whether the predictions have been too drastic. Telecoms are now free to block, slow, or otherwise discriminate against online content and services.

The agency said the regulations were unnecessary and unhelpful.

For now, broadband providers insist they won't do anything that would harm the "internet experience" for consumers.

As of Monday morning, net neutrality no longer exists. "So issues that are coming up right now, people are seeing from a very personal perspective". It will then be evaluated based on whether or not the activity is anti-competitive. Under a new plan, the Federal Trade Commission will police the ISPs.

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FCC Chairman Ajit Pai has said the agency under Obama overstepped its authority when it imposed the 2015 regulations.

In the op-ed, Pai says that repealing Net Neutrality "will protect consumers and promote better, faster internet access, and more competition" while simultaneously preserving the internet as "an open platform where you are free to go where you want".

And how will repealing net neutrality affect me?

Internet providers could choose to prioritize their own content and services over those of rivals. A third rule banned the practice of paid prioritization, or the offering of the Internet "fast lanes".

Nor could they charge Netflix and other video services extra to reach viewers more smoothly.

The internet probably won't immediately become (more of) a dystopian nightmare. Initially, this might be viewed as a positive by consumers looking to save money on their streaming media.

He added, "consumers need to protected and the FTC is the only one under current law that can do that".

Is there a chance the repeal is, well, repealed? But here are a few tactics that have been tried before that have drawn scrutiny under the old net neutrality rules.

In May, congress overturned the repeal with a bipartisan vote in the Senate.

The rule passed under President Obama, but the Trump administration scrapped it in December.