Penn alum John Legend's voice is coming to Google Assistant

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And while the retail giant might have been joking, Google is very serious about enlisting a celebrity voice for their automated assistant.

An update for Google Maps also will be coming which will give the user a "For You" tab, that will show them new businesses in their area and also the trending restaurants.

Making the competition in Artificial Intelligence (AI)-powered assistants space tougher, Google on Tuesday announced that people will soon have a choice of choosing from six voices, including one of musician John Legend, to talk to "Google Assistant".

This is a big deal because "our technologies reflect our culture", Dr. Miriam E. Sweeney, an assistant professor at the University of Alabama who specializes in digital media, told Moneyish. On top of that, "Multiple Actions", which is already being made available, means users can ask more complex questions like "what's the weather like in London and Paris?"

It's the only voice assistant without a human name, but it's finally serving up more personality. "But it's not strictly interchangeable between genders". Starting today, we're rolling out Custom Routines, which allow you to create your own Routine with any of the Google Assistant's one million Actions, and start your routine with a phrase that feels best for you. As the Huffington Post recently noted, half a billion Apple devices have Siri on them; Amazon sold tens of millions of Alexa-enabled devices during the 2017 holiday shopping spree, and Microsoft's Cortana has nearly 150 million active monthly users.

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Google also just changed the Assistant so that you only have to use the trigger phrase (Hey Google) to begin a conversation. A male, and a female listed as Voice II in the Google Home and Assistant apps. Moreover, it can speak in new voices or listen for continuous questions.

Go to "Google Assistant Settings".

"Of course, there's also the cultural narrative of bossing a person of color around on our phones", she added, referring to Legend.

Google introduced some other features on Tuesday to stop users from behaving badly. FreeTime blocks access to Alexa features like shopping, news, or third-party services, and also encourages kids to say please and thank you via a feature called Magic Word.

The Google Assistant had a lot to say this year at Google's annual IO developer event.

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