Fitbit finally realises women exist with new female health tools

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Fitbit announced its new female health tracking feature alongside the Versa at an event back in March. Android phone owners, you'll have to hold on until later in the month before you can get access.

And it gets smarter as you log. Fitbit says it takes about two cycles for the app to really get to know your cycle to make more accurate predictions.

During Fitbit's recent press event in New York City, the company talked extensively about the new products that it'll be highlighting this coming spring. This doesn't just include things like start and end dates, but also items like how your cycle might affect your sleep or activity levels.

Women can keep tabs on their menstrual cycle on the Fitbit app or find out when their fertile window is if they're looking to get pregnant.

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With the release of the Versa, Fitbit has also rolled out its new OS - Fitbit 2.0 - allowing all Ionic users to update to the new software. For instance, it could recommend more sleep in the coming week because a bad period is on the way, or suggest easier ways to exercise if you're feeling too exhausted. When Fitbit first announced Women's health tracking, the company said it was one of the most requested features from female users, who wanted one app where they could track all their health and fitness data.

Once your device receives the update, quick replies will be turned on automatically for every notification that comes through to your watch. Fitbit also upped the customization ante by giving wearers the ability to fully customize the smartwatch, offering a variety of apps like Starbucks, Strava, and Flipboard, as well as a number of custom clock faces - the brand says there's already over 550 apps and clock faces now available.

"Smartwatches provide a powerful platform to deliver important health tools that help our users manage conditions more conveniently than ever before". Whether you're using the stock messaging app, WhatsApp or Facebook Messenger, users can send off a quick reply that's a default "yes", "no", etc, or something custom and personal. A Diplomat Pharmacy app will help users to manage treatments with medication and prescription reminders.