WhatsApp expands its capabilities with group video calling and stickers

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Not only is Zuckerberg sharing new features from the Facebook platform, but he's also giving us glimpses into what we can expect from companies that now exist under the Facebook umbrella, like Instagram and WhatsApp.

Today is F8 (pronounced “eff eight”), which is Facebooks annual developer conference where Instagram has just announced a bunch of new features coming to the platform. The feature will allow users to chat one-on-one or in a small group.

Initial partners include Spotify - so you can share a sticker of songs, playlists or albums to an Instagram Story - and GoPro, to share recent action shots from the GoPro camera app.

"Just tap the share button in the Spotify or GoPro app and your content is pulled directly into the Instagram camera", the company said in a statement.

Users don't have to connect Instagram with these other apps in order to share content. Currently, you can only reply to other users' stories by sending messages. The new Explore will organize suggested content into relevant topic channels, making iteasier than ever to browse across your interests, while going deeper into any specific area. Instagram's official announcement today notes that 100 million users use the Live feature every day, and as such, it sees a reason to launch a video calling feature.

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AR camera effects are coming to Instagram.

Explore meanwhile has been redesigned to change the way users discover posts, people and experiences in the app. Not one to be outdone, WhatsApp also announced a group video chat feature is on the way, via Android Central.

Instagram is also allowing third-parties to design Instagram filters, stickers, and text styles. This feature, launching in closed beta, helps people get valuable, instant feedback about purchases, and more.

We're announcing that buyers and sellers in Marketplace, a place on Facebook to buy and sell things locally, will be able to communicate across languages with M suggestions for translations.

As per a series of tweets by user, Facebook-owned Instagram seems to be testing quite a handful of features in an attempt to take on competitors by offering as much functionality as possible. You can also watch all F8 keynotes on the Facebook for Developers Page.