Parliament calls on Zuckerberg after 'unsatisfactory' Facebook hearing

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As Facebook kicked off its annual F8 conference Tuesday in San Jose, co-founder and CEO Mark Zuckerberg walked a tightrope between reassuring billions of users their data will be protected and assuaging the fears of the roughly 5,000 developers in attendance.

Facebook Inc. announced it's rolling out a new dating feature, sending shares in matchmaking app company Match Group Inc. and its owner IAC/InterActiveCorp. plunging. People using the feature will be able to pick what groups or events they want to "unlock" to see more potential matches with the same interests. Koum clashed with Facebook over its approach to encryption and personal data, according to a Washington Post report. Earlier this year, Facebook also stepped up its job postings features in an effort to take on LinkedIn.

There's also a separate inbox for dating messages that doesn't allow photos, Facebook Chief Product Officer Chris Cox said in his own presentation.

Facebook-owned Oculus announced they were making a wireless, high-end virtual reality headset past year, and it has now gone on sale for the first time. Zuckerberg said that the goal is to take this idea to a different level. Your dating profile will only show your first name, and will only be visible to other people on the dating service, so your Facebook friends won't see your dating activity.

Zuckerberg is counting on the Oculus Go to widen the audience for VR, as Facebook tries to deploy the technology to reshape the way people interact and experience life, much as its social network already has done.

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In the wake of the Cambridge Analytica scandal, Facebook today announced plans to build a feature that will let you clear your history.

The argument can be made that your event information isn't technically private - someone could get a complete list of RSVPs by combing through a public event page if they really wanted to - but the ease of such a feature in a dating context is undeniably odd.

Facebook says you can only send text in the messaging feature, and that it's not connected to Messenger or WhatsApp.

Zuckerberg said the Cambridge Analytica scandal - where up to 87 million users had their information unknowingly grabbed by the political firm - wasn't something the company could explain away. Facebook is going to get into the dating game. The issue was resolved but it was unclear exactly which Facebook updates caused the issues for Tinder.

Although analysts said Facebook's initial foray would not likely be a threat to established dating sites - some of which are highly specialized to cater to specific groups - its heft and deep pockets makes it a concern over the long term to the smaller companies.