Facebook launching dating feature

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Facebook is adding dating features to its main app, CEO Mark Zuckerberg announced Tuesday.

Shares in Match Group (MTCH), owner of mobile app Tinder, plunged Tuesday after Facebook (FB) announced a new dating layer to its main mobile app. People using the feature will be able to pick what groups or events they want to "unlock" to see more potential matches with the same interests.

The social network has already moved to limit the amount of data it shares with third-party applications and plans further steps to prevent a repeat of the Cambridge Analytica debacle, Zuckerberg said. It will be a "simple control to clear your browsing history on Facebook", Zuckerberg wrote in a post detailing the feature.

Weber and her team will continue to use Facebook Spaces for her upcoming show It's a Virtual Life, she said.

Several developers decided against attending the F8 conference this year to boycott Facebook's latest changes, according to The New York Times.

The annual conference began as a way for Facebook to announce major initiatives, such as its technology to connect users' accounts with websites around the web, as well as revamped designs for users' profile pages.

Last month, Zuckerberg testified on Capitol Hill on the company's role in allowing Cambridge Analytica, a UK-based political data firm that worked for Donald Trump's presidential campaign, to improperly access data on 87 million people.

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The site is also launching a new Groups Tab to make Groups "more central" to the Facebook experience.

Interested users will be able to set up dating profiles that are separate from their main Facebook profiles, including only the person's first name - a feature similar to Tinder. He also said that the company would be careful about privacy.

If his recent statements are any indication, Zuckerberg will probably mention that Facebook must take a "broader view" of its responsibility in the world, emphasize the value of the Facebook "community" and hint that Facebook's efforts to fix things will be good for everyone - users, developers, Facebook itself, and even the world.

This feature will be coming later this year.

"I think the reaction is a combination of the Facebook news along with concerns that Match was getting toppy", or expensive, Kurnos told Reuters.

And you get an Oculus Go, and you get an Oculus Go, and you get an Oculus Go...

Match, which has acquired its way to becoming the clear leader in the dating field, uses Facebook to authenticate users on some of its apps, making the social media network a key part of its business.