ESPN goes with 'plus' branding for streaming service

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On April 12'th ESPN will launch its ESPN+ subscription streaming service. As promised, the platform will offer a diverse lineup of live sports, original content, and a library of ESPN branded content, including their award-winning 30 for 30 documentary films. Specifically, ESPN is promising that Major League Baseball, NHL hockey, boxing, MLS soccer and assorted college sports - everything from football and basketball to less-covered spots like volleyball, golf, track and swimming - will find a home on ESPN+.

The service will be part of a redesigned and "reimagined" ESPN App. "ESPN was built on a belief in innovation and the powerful connection between sports and a remarkable array of fans", said James Pitaro, ESPN President and Co-Chair of Disney Media Networks.

As if Disney isn't already taking over the world with Black Panther, Avengers Infinity War, and Solo: A Stars Wars Story, the billion-dollar entertainment company has announced the release date of their new streaming app for ESPN.

The first ESPN+ fight card will be the April 21 Amir Khan vs. Phil Lo Greco event in Liverpool, England. Also not included in the statement were the major college sports conferences for which ESPN has broadcast rights.

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- MLB - ESPN+ will feature an ESPN+ MLB game each day, seven days per week, throughout the MLB regular season - more than 180 games that will include every MLB team.

However, it still doesn't get you ESPN, ESPN2, ESPNU, etc. The new ESPN streaming service will be available through ESPN.com. When the 2018-19 hockey season begins next fall, you'll also be able to tack on NHL.TV for an extra fee. ESPN+ will give those that have cut the cord, access to a wide variety of different kinds of sports programming. A Disney subscription movie service - featuring Disney, Pixar, Marvel and Lucasfilm movies along with exclusive content - will be launched in late 2019.

Users do not need a cable subscription to subscribe to ESPN+.

Other sports to be offered include the PGA Tour Live package, which will stream coverage of early-round action from tournaments throughout the year, tennis, rugby and cricket. Meanwhile, passionate cricket fans across the USA will get matches across Test, ODI and T20 formats from New Zealand Cricket and Cricket Ireland.

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