Following a data scandal of Facebook involving Cambridge Analytica that has led to a global outcry on the privacy of Facebook users, Facebook has announced a series of changes that will ensure more data control by Facebook users.
Similarly, chief executive Mark Zuckerberg announced that all apps with access to large amounts of information prior to Facebook changing its data access policy in 2014 will be investigated, any perceived to exhibit suspicious behaviour will be audited, and any developer which does not consent will be banned, among other measures.
"We are disappointed that the New Zealand privacy commissioner asked us to provide access to a year's worth of private data belonging to several people and then criticised us for protecting their privacy".
After removal of this option, advertisers can still target users but will have to rely on Facebook's own targeting tools.
The social-media service has come under fire for obtaining users' data through terms and conditions buried in fine print, and from which it is extremely hard to opt out.
"To maintain the trust people place in Facebook when they share information, we are making some updates to the way our platform works". Now, instead of having settings spread across almost 20 different screens, they're now accessible from a single place.
This is a risk reduction step for Facebook, as the company would not have as much control over how firms like Experian collect their information.
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Make your account more secure: You can add more layers of protection to your account, like two-factor authentication. Facebook had assured users that third-party applications only had access to data required for them to function, while, in fact, the applications had access to nearly all of a user's personal information. The data-supplier targeting is available in markets like U.S., Brazil, France, Germany, the U.K., Australia, and Japan. Instead, not all data was deleted, Facebook acknowledged in a 17 March blog post. This includes posts you've shared or reacted to, friend requests you've sent, and things you've searched for on Facebook. That's where people can go to delete information or download a copy.
They can also use political references or other influences or also can download a preview or purchase them sometimes also.
Also like Facebook, Google uses its vast collection of user data to serve up advertisements tailored to users' interests.
Louis Knight-Webb, co-founder of "Who Targets Me", a browser plug-in that tracks how political parties target people with advertising on Facebook, points to graphs of aggregated data from the 2017 general election on his laptop in London on May 31, 2017.
Prasad further said that a United Kingdom parliamentary committee is conducting an investigation and added that he did not wish to comment on the views of one of its members. When marketers use this data, Facebook shares the ad revenue with the data provider.
Facebook claims that the controls are now easier to find and use.