YouTube makes it easier for creators to go live

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In an attempt to ensure that many people are subscribing to its new streaming service, YouTube is reportedly increasing the advertisements that will pop up in between music videos.

The International Federation of the Phonographic Industry wrote past year that the biggest threat to the music industry is "the value gap, the growing mismatch between the value that user upload services, such as YouTube, extract from music, and the revenue returned to those who are creating and investing in music".

The arrival of the direct camera app integration for YouTube live stream will make it easy for smartphone users to host their videos live on the leading video streaming site.

YouTube's global head of music Lyor Cohen said the service will "frustrate and seduce" free users into paying a monthly subscription. However, there are still valid questions on whether users will pay for something they have long considered to be a free part of the internet. YouTube generated around $10 billion in revenue through advertising, Bloomberg reports.

"I feel like I'll live stream way more with this", said RawBeautyKristi, one of the YouTube creators who has been testing an early version of the software.

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James Yeager, the CEO of Tactical Response in Tennessee, had his YouTube channel banned in December and is trying to raise funds through Kickstarter to create a new video platform. YouTube's ad experts help get the video upload to the site, and aid the business in crafting their YouTube ad campaign. YouTube does too, but at significantly lower royalty rates than dedicated music services.

The growth of paid streaming services has revived music industry sales after more than a decade of decline. He promises lots of videos, playlists and more. So, to convert users, Cohen shared YouTube's new strategy.

If you've ever attempting to live stream on YouTube before, you're aware that the process is more complicated than it should be.

So much for changing the music industry's mind about YouTube.

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