Of the two, Snapchat seems to possess the edge with younger users, as eMarketer found Snapchat has more users aged 12 to 24 than Instagram. According to the report, Facebook will lose 2 million users under 25 age this year and less than half of the users of USA under 12 to 17 age will lose complete interest in Facebook.
In the past, Facebook users who dropped out were migrating to Facebook-owned Instagram.
In the United Kingdom, 71% of social network users between 12 and 17 years old will be using Facebook regularly this year, a downgrade of eight points from last year's forecast, EMarketer said. "This latest forecast indicates that it's more than a theory". What's more: There are now "Facebook nevers", children becoming tweens who are skipping Facebook altogether.
The company is trying to boost Snapchat's appeal in older age-groups by redesigning the platform and making it easier to use. "Sometimes she says to me: 'My Facebook doesn't work.' But she doesn't ask me to get it going for her again". Snapchat's popularity with teens and young adults has grown significantly since the platform first launched in 2011. Not surprisingly, Facebook has emerged the world's largest social networking site with over 2 billion users. According to eMarketer, Facebook still has around 165.5-million users, while Instagram has 104.7-million, and Snapchat has around 86.5-million. And eMarketer expects Facebook's proportion of social network users in the U.S.to continue to decline through 2021.
Facebook declined to comment on the eMarketer report.
Teens are leaving Facebook in droves, but why is this happening?
"Teens want that instant gratification". Their minds move quickly.
While its domestic growth will slow to below 1%, Facebook is still on track to lead the pack in 2018 with 169.5 million domestic users. Facebook, he says, "was too much to keep track of". They don't do the research, they do the reports on the research from a finely-tuned selection of research firms.
Call for no-confidence vote be held this week
It was thought he would issue a statement or host a press conference this morning - however he has not done so. Zuma's entire cabinet would have to step down if such a vote went through. "We cant wait.
Snapchat is apparently still cool enough to steal a share of young people. "Whereas on Facebook, people of older generations, that doesn't necessarily matter to them".
In 2018, the number of US Facebook users ages 11 and younger will decline by 9.3 per cent.
For the first time since its creation, less than half of USA internet users between the ages of 12 and 17 are predicted to use Facebook at least once per year through any device, according to eMarketer's latest forecast on social network usage.
Facebook continues to add monthly users overall. Facebook estimates the number of USA users to hit 169.5 million by the end of 2018, which doesn't mark even an 1% increase. Snapchat will add 1.9 million users under 25 in 2018 and Instagram will add 1.6 million.
Heiko Duenkel, litigation policy officer at the federation of German consumer organisations, said: "Facebook hides default settings that are not privacy friendly in its privacy centre and does not provide sufficient information about it when users register".
Facebook's problem is due to SNapchat, which has doubled its take-up rate among social site users to 43%.
Mr Zuckerberg said "video and other public content have exploded on Facebook in the past couple of years", meaning there is "more public content than posts from your friends and family". But not right now. However, according to new estimations, the social media giant is struggling to attract younger users. For a lot of people, that's something like Facebook.